The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Inactivity Tracker
Agency: FCB / Chicago
Client: Joe Boxer Category: Consumer - Applications & Sites / Consumer Goods
Sizzl
Agency: 360i / New York
Client: Oscar Mayer Category: Consumer - Applications & Sites / Consumer Goods
Feel Every Smile
Agency: J. Walter Thompson / London
Client: Listerine Category: Consumer - Applications & Sites / Consumer Goods
Drinkable Advertising
Agency: Ogilvy / New York
Client: The Coca-Cola Company Category: Consumer - Applications & Sites / Consumer Goods
Smart Sentry
Agency: Ogilvy & Mather Group HK / Hong Kong
Client: Maxis Berhad Category: Consumer - Applications & Sites / Consumer Goods
Award:
2016 Mobile Gold Pencil
Agency:
FCB / Chicago
Client:
Joe Boxer
Title:
Inactivity Tracker
Category:
Consumer - Applications & Sites / Consumer Goods
Annual ID:
MO16001G
Award:
2016 Mobile Merit Award
Agency:
360i / New York
Client:
Oscar Mayer
Title:
Sizzl
Category:
Consumer - Applications & Sites / Consumer Goods
Annual ID:
MO16026M
Award:
2016 Mobile Merit Award
Agency:
J. Walter Thompson / London
Client:
Listerine
Title:
Feel Every Smile
Category:
Consumer - Applications & Sites / Consumer Goods
Annual ID:
MO16027M
Award:
2016 Mobile Merit Award
Agency:
Ogilvy / New York
Client:
The Coca-Cola Company
Title:
Drinkable Advertising
Category:
Consumer - Applications & Sites / Consumer Goods
Annual ID:
MO16028M